What Is Digital Marketing?


Back To Basics

I couldn’t start a blog without explaining what I will be writing about and why it is important to you, my reader. Nowadays everyone talks about how important is to be online and how it helps businesses. But the reality is that not everyone knows what digital marketing is, and what it covers. Digital marketing is constantly evolving due to the emerging channels, changing consumer preferences, and data proliferation. That is why I will try to give you a clear path forward.

For us to define digital marketing, we need to go back to basics and define what marketing is. The American Marketing Association defines marketing as

“the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”.

Basically marketing is the set of activities used to promote a business that delivers value to…

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Give Your Phone a Meaning

You have seen lots plastic / faux leather phone casings but have you seen that many fabric casings?

Have you seen any casing promoting a charitable cause?



The animal design theme is to raise awareness of animal cruelty and promote pet adoption. That’s not all, the vendor, Abella Couture has pledged to donate 30% of proceeds to animal rescue organisations, for them to continue rescuing the rabbits, kitties and puppies and putting them in loving homes.

Buying a casing is a norm but why be ordinary? Why not give it a meaning too? Details at DZNet

Kindness in Small Packages

Where are these sweeties going?

To bring joy to other sweeties

Charitable causes, Singapore

The little angels are children of volunteers from Mission in Silence (MIS). MIS was formed by Malay volunteers with a desire to help the less fortunate people. They have, on a regular basis, distributed groceries and cleaned the houses of the frail needy people, regardless of their races.

Mission in Silence, charitable causes, Singapore

While MIS is growing, more angels are needed for the food distribution in this month so that the needy families can celebrate the coming Hari Raya with joy.  A little kindness goes a long way; more details at DZNet.

Make Your Baby a Star

Never get enough of taking selfies with your little ones?

Just dress them up with these cute handicrafts and take more selfies!


Cute headband makes for a cute baby pic


Many designs and easy to match!


Finally, with this cute little pair of booties, your little one is ready to be a star!

Visit DZNet for more details!